What it covers and how it is developing
Artificial intelligence in Brazil encompasses the development and adoption of technologies that can perform tasks commonly associated with human capabilities, as well as their economic and social effects. This includes generative tools used by individuals and businesses, and systems designed for specific operations such as customer service and industrial maintenance.
The subject is also reflected in public policy. The E-Digital strategy, introduced in 2018, brought together initiatives to advance digital technologies, including AI. In 2021, the government launched the Brazilian Strategy for Artificial Intelligence (EBIA), developed after public and private consultations involving about 100 contributors. Its goals included guiding ethical AI development, investing in infrastructure and expanding international collaboration.
Adoption, training and business uses
Generative AI adoption has grown in Brazil, particularly among young people and early-career professionals. An estimate cited in the supplied material puts the number of professionals actively using these tools at more than 110,000. Brazil is also seeking to expand AI education: Microsoft’s ConectAI program aims to train five million learners in AI skills by 2027.
Opportunities depend on the needs of each industry. Brazil’s business process outsourcing sector and the development of Portuguese-language voice agents may support automation in customer service and retail. That does not mean the technology automatically eliminates jobs or that every company is ready to adopt it; outcomes depend on the application and the ability to integrate it.
One industrial example is Tractian, a São Paulo-based company that develops sensors, software and AI solutions for maintenance. According to the supplied information, it serves more than 1,000 industrial plants worldwide and trains AI models, alongside investment in new sensors and products. The case shows one concrete business application, but cannot by itself represent the range of AI activity in Brazil.
Strategy and implementation
Brazil’s Artificial Intelligence Plan (PBIA) for 2024–2028 provides for more than 5 billion reais in initiatives related to AI. The scale of the planned investment signals that infrastructure is a central part of the national strategy, alongside professional skills, innovation and responsible development. The available material does not give a complete breakdown of how the funds are allocated.
AI in Brazil, then, is not simply a matter of adopting tools developed elsewhere. It also involves education policies, infrastructure decisions and local applications in Portuguese and across productive sectors. To assess progress, it is important to distinguish plans and targets from results already achieved, and to consider how each technology is implemented, for what purpose and with what effects.